Bottled Water Industry Analysis Essay - 1711 Words.
In Porter 5 analysis of the UK bottled water industry rivalry amongst the industry players is evident there is a fight for market share and control. This attests to the lucrative nature of the business, that according to the analysis characterized by large sale volumes and a customer base that has the power to purchase for a number of reasons such as health and purity benefits. From.
The bottled water industry seems to be a profit-making industry. However, the market is dominated by a few international food and beverage producers, such as Nestle, Coca Cola and Pepsi. The industry is very competitive. The key success factors for the bottled water industry are various. The timing to enter the market plays significant role of the success. Timing is not only a key success.
The bottled water industry is a market with a vast range of competitors. When it comes to creating and importing a new label or brand, one must consider many factors. These factors include cost, the amount of water consumed in the market, competition rates, requirements and regulations in the country in which the water will be sold. In Stan Otis’ case, he wanted to import bottled water from.
The bottled water industry cannot be stopped today because of the great awareness of people about drinking only bottled water so that they will not be ill. Another reason for the rise of the use of bottled water is because of the convenience that it offers in terms of portability. Unlike tap water, bottled water can be purchased anywhere be it in the supermarket or from vendors on the streets.
Bottled water sales skyrocketed during the 80’s and 90’s thanks to heavy advertising on TV, radio, and billboards which made people to believe that bottled water exceeded the quality of tap water. Tom Lauria, vice president of communications for the International Water Association, stated, “Once reserved for Perrier-sipping elitists, bottled water has become a drink of the masses.
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